Many advertisers who feel difficulty in designing an effective ad. The difficulty is usually located at the principal designer of the parts of the ad. Difficulties arise when the first goal will transform advertising into the language of advertising.Advertising language designed and used in the context of brand communication. Language own ads usually consist of headlines or the principal sentence of an ad. Then bodycopy which is usually the principal explanation or supporting sentences. Furthermore, the last baseline. Often also the lid in the form of tagline or slogan.
Language designer advertising copy writer who called the advertising messages are usually capable of telling with words or phrases that are not unexpected, so readers can be tempted or feel there is something to be found in the language of the ad.Advertising slogans that are very famous as "Panasonic Ideas For Live", "How Low Can You Go", etc., all created with a strong creative ability, so the slogan has a very strong memorability and so fast in recall when checked through research and advertising recall .
It should be understood, the language of advertising does not need to be made strange or forced to be creative impressed, because the essence of advertising language is clarity and rationality, although in practice they are often wrapped with an emotional language.Headlines ads, for example, must remain easy to digest and not to make eyebrows confuse readers, because the ad itself is a principal objective of communication activities to create an effective mutual understanding between the source and the recipient.
Another difficulty is often experienced by advertisers when designing an advertisement is when they wanted to determine the color, typeface, and layout. It is recommended that these matters be discussed with the consultant or expert design ads, so the problem can be overcome with good.Use of color is often more an impact than if the advertisement is only made in black and white. Color can give the impression of warm and helps confirm the letters or words and images. Even for some product types, colored ad absolute use, such as advertisements for cosmetic products, food, fashion.
Ads with full color (full color ad) are often successful in fishing interest in the audience to look at an ad and its impact would be faster.The colors are warm and energetic, often make the ads look more fresh, especially when applied to the headlines. The use of illustrations or photographs should also be considered carefully. A number of advertisers are still reluctant to pay enough to provide photos or illustrations for an ad.
They assume that the currently available photos or illustrations that can be downloaded for free, so no need to pay.They often ignore quality of image resolution is usually low, especially when the photos are usually low, especially when photos or illustrations are taken through a source that is free or not pay (free photo).
In fact, special photographs and images is very important in asserting the message and the appearance of an advertisement. Photos or illustrations should be prepared with cooked strengthen the overall ad.Ads need to be displayed with the fresh and fun to become more effective. Consumer or the audience will be very pleased with the appearance of interesting language ads, photographs or illustrations classy, then the composition or layout is not complex.
Type the letter went on to become an important element of the ads that should be observed. There are many advertising designers who lack an understanding of types of letters of interest and appropriate for use in advertisements, so that sometimes the ads to be impressed ancient.
Type and large letters to be adjusted with an area or size of the ad. Impose certain types of letters because of personal taste which is very shallow only reduces the aesthetic ad.
Layout (layout) is the last element which is very influential on the impact of an ad. Laying the headlines for example, should not be disturbed or too close to other ad elements, because the headlines have given a sufficient distance or space so that the focus of the audience awake. Do not fill an ad with too many items because it would interfere with the performance of the ad.
Advertising is a visual communication that must be carefully designed because the ads are not only potential to create and build brand, but can be very annoying, and even damage the brand image.
