Brand communication with the audience is a must. Groups audience a brand covering the purchaser, user, or provide advice, as well as sellers or distributors.
Today the use of advertising in communicating with audiences is still widely used. Based on the statements of expenditure incurred clan AC Nielsen, total advertising spending in 2010 increased compared to 2009. Means, advertiser interest in using media as a communication tool is still high.
Advertise still favored, considering the ability of media advertising is still effective in gaining the attention of consumers or potential buyers. Growth media that tend to encourage advertisers to continue to utilize segmented. For delivery of messages through advertising to be quicker to see the audience than other means of communication.
Inter-brand competition more intense next year, because economic growth is predicted to rise. On-line media interest continues to lure advertisers with greater benefits. Although more expensive, advertisers with a large fund fixed-line vote of sensational media such as newspapers, magazines, radio, and television.
The use of bottom-line media (below the line media) will increase, given the events and activities such as direct marketing promises significant effect. Event increasingly popular brand owners in order to bring in a personal brand emotionally with the audience.
The use of online media for advertising is expected to increase, given the number of online media audiences in all major cities, even medium, increased rapidly.
Scramble among media audiences more stringent. New media are entering the market will try to establish itself as a key player to be reckoned with. Competitive struggle for an audience will take place in all categories. Old media is already strong position would be more interested advertisers, for receiving messages by the audience is more likely.
Advertisers still must be careful to accept the offer of new media, because the stability and regularity buying audience has not been fulfilled. On the other hand, old media needs to organize itself more progressive, with increasing quality of service to audiences and advertisers.
The growth of new media can not be prevented. The emergence of new communication channels continue to happen with the new concepts are more fresh and varied.
Advertisers need to rearrange the creatives are not effective, so the brand communication with the audience more effectively. For those advertisers who have and adequate, considering the media mix is very relevant, because through this strategy the possibility of obtaining the number of listeners receiving the message will increase rapidly.
Advertisers who have limited funds could consider the use of single media and in a certain time (burst of flight campaign). Large funds do not always give better results if the choice of media, time, and not a creative synergy. The price increase needs to be included in advertising media planning, because the major media will increase the price of advertising at the beginning of the year or at least the first quarter of 2011.
For the region, the use of online media showed positive, especially in big cities. The number of access of news sites and advertising is also increasing rapidly. Media competition in big cities will still occur even if a shift in audience has not been significant. Media choice allegedly still lead to a major regional media.
The possibility of the presence of new media, both local and outside the City players are always likely to occur and advertisers must consider wise. Any new effort to communicate the brand has always had certain consequences, including cost, effective range, and the results obtained. Advertisers need to do planning measurable and evaluative.
