Indian Males Becoming More Skin-Conscious

India is fast becoming a hot destination for players across the world of cosmetics and skin care segment is one of the most important and interesting of the Indian cosmetic industry. According to a market research report titled "Indian Cosmetics Sector Analysis (2009-2012)" by RNCOS, increase awareness of personal care will be leading the skin care market to register a strong CAGR of nearly 13% during 2009-2012 to U.S. $ 365 Million by 2012.






With literacy rates increase, consumers in India become more conscious about their appearance and demanded cosmetic products of high quality. So, they give a lot of stress on branded cosmetics. This feels great opportunity, foreign players have launched some of their famous brands in the world of cosmetic products in India.


Per our findings, facial skin care market sub-segment exceeds the overall skin care in India. And the success of this sub-segment largely driven by facial creams, including moisturizers, fairness creams, and day and night cream. Although, the demand in this segment has been primarily driven by female consumers, a trend that quickly changed. Increasing the influence of media and exposure to western culture that brought about the remarkable shift in consumer mindset of men in India, which now requires more skin care products in an effort to enhance the appearance. This in turn will spur growth in the Indian skin care segment.


In addition to skin care segment, our report shows all the important trends and developments in hair care, color cosmetics, perfume and cosmetics, oral care segments of Indian industry. This will help the client to know what the current position and what the market expected the growth rate achieved in coming times. Most importantly, the report also learned the limits of future growth, including a spa and market herbal cosmetics market, which has excellent growth potential in the future.


"Indian Cosmetics Sector Analysis (2009-2012)" is the result of our detailed research and analysis in the Indian cosmetics market. Discussion report all important factors that drive the market. It also makes the client's familiar from key players (domestic and foreign) in the Indian cosmetics market, reveals all the strengths and weaknesses. Thus, this report is a complete solution to the demand from clients willing to enter the market either through joint ventures or as an investor.