New media is the terminology that has been used in identifying or classifying a variety of media is digital technology, computing, and netted.
Media that was born in the late 20th century included in the new group, known as digital media and is very strong in terms of interaction and networking.
This media is phenomenal, often likened to a child genius whose capacity is amazing. Its presence has shaken the traditional media establishment that has survived hundreds of years.
Internet, web sites, computer multimedia, computer games, and mobile media to new media samples that their use is growing very fast. The intensity of the consumption of TV programs, radio, movies, newspapers, magazines, and books through conventional methods has been reduced gradually until the wave of fear will bring the demise of the conventional media in the near future.
The world is watching the media revolution that unites the world into one universal network. Audio, video, and text come from all over the world to connect instantly to any media that are connected in large networks. The new media has changed the definition of geographical distance, where the world be without limits. The new media also allows the volume of exceptional communication, both in terms of frequency and intensity.
What happens next with the media consumer? They were forced to change his ways to consume media, which is actually very traditional or conventional. Dependence on long are slowly beginning to change, so that old media was forced to continue to transform, both in terms of content and methods of delivery. Even some old media that is known as a market leader to have to do mediamorfosis so as not to disperse.
All parties originally suspected it as evolution. Moreover, the speed factor is still there are problems at the beginning of the emergence of computer-internet era.
The world then was startled by the discovery of a new technology that allows delivery of messages at high speed. Became the paradigm-changing communication. For example, the distinction between interpersonal and mass communication to be thin, because all the constituents of the communication process of structural change.
Among the various new media usage habits of highly developed is the growth of groups or communities that are often referred to as the web of cyber-community.
Although the activities of their communication activities take place in cyberspace, but the level of emotional attachment is often very strong. Even bring the wonders of virtual communication.
Various studies on the changes posed new media growing rapidly. Among the cyber-culture. The study looked specifically at social phenomena related to communication and media networks, such as the impact of various objects and cultural paradigms.
Techniques or how to deliver media content is also considered to be one interesting aspect was observed, because the presence of computer and network technology have created new ways to transmit data, text, or images that slowly began to abandon the conventional way (print and electronic waves.) According to the level of consumption of old media is one reason many advertisers move their campaigns to fund new media.
What's really new media offer that is different from old media?
Mobility and interaction offered by new media has become a very powerful magnet in attracting the attention of advertisers. The evidence showed, the growth of Internet usage in terms of time and number of individuals, has raised interest in new media advertising is increasingly high among brand owners.
One thing wrong is often discussed in connection with new media presence is the perception of waning, even the sinking of the old media such as print newspapers and magazines. This is actually not entirely true, for reading digital media news is still not a bad print. However, transformed into digital form (e-paper) is also an option.
However, the old media managers should be aware, the competition for the attention of the audience or the audience of the media will continue. If a time audience believes news or information should be packaged in a compact and solid, then the perception of the media news site on the internet will be strengthened.
The speed of new media almost enjoy unlimited, where the message delivery occurs within seconds and cause a very rapid interaction. Consumers were sulking with the presence of media convergence technology that brings together various tools or devices that originally Technologi separated physically be joined into one device and network.
One of the effects that lead to new media, particularly the brand communication is increasing competition between media category in seizing the brand owner's advertising fund.
