That is why all forms of technology, media, print media, radio, television, until the Internet was still in the competition will continue to be competitive, because each category of media is still connected with the audience-targeted audience loyal brand owners as a target of communication.
However, the rapid development of digital media has changed the pattern of media consumption significantly, so the update data on media consumption behavior, especially the younger age segments are needed. Migration conventional media audiences continue to prove at any time, even if not totally, but it is enough to make competition among the media more stringent. So do not be surprised if the owners of the conventional media also morphed into digital media.
Thanks to technological development, digital media grows rapidly. It is often considered to be highly dominant among other media categories. The emergence of digital media has resulted in digital audience that connect the mass through the millions of digital media throughout the world.
The ability of digital media in presenting any kind of message, whether it be text, audio, or visual, had hypnotized the audience to stand for long enjoyed the dish is really varied and interesting.Digital communication technology has also fostered a digital marketing techniques that often take place in an atmosphere of euphoria digital, so digital marketing practitioners often reminded to keep putting people or the audience as the core of communication, not the technology.
In fact, when the era of communication is still dominated by print, radio, and television analog communication process lasted unidirectional and passive, acquiring a variety of information or data quickly and simultaneously from multiple sources. This also presents a challenge for digital media managers to continuously improve the speed and update data as a force that is offered to the audience. The brand managers who use digital media as a medium of communication is often less understand the behavior of the digital audience, so that treatment no different than their digital marketing such as the conventional media.
Digital audience is free to choose, because they are not just born in the era of media freedom that is almost absolute, but are faced with the current global competition is increasingly heavy. The competition requires thinking in decision-making speed. This generation feels that they should be more independent and free in determining the content they need and like. Digital audience spread across the world, but a very sharp clustered based on the specific contents are scattered in cyberspace.
Digital audience is very creative and tend to engage in interactive communication that challenges them to continue to behave creator. Various sites involve the audience in telling brand brand experience (brand experience sharing) via e-mail and interactive video-video creations that tell their experience with the brand that is being invited them to communicate.
Audiences print media, radio, television and the Internet, in fact, often the same. Someone who is early days still reading newspapers, listening to the radio on the way, watch television at night, and opening e-mail and a variety of interesting sites on the Internet is the audience who consume a variety of media types in a single day.
However, the behavior of the audience who began infected digital media to be very compulsive disorder can be fatal to the growth and development of the world which still requires a balance of communication.For brand owners, communicating with the audience still better when using any type of media that proved to be connect with the audience.
In the world of brand marketing, all forms of communications technology will only attract the attention of the owners of the brand if the technology proved to connect with the audience effectively.
