advertising agencies.
In many cases, doubts arose as to advertise the principal understanding of the benefits or impact of advertising is still limited
The first doubt arises when they want to choose whether to use advertising personal selling, sales promotion, public relations, direct marketing, or event in communicating with customers or the public markets. Some advertisers feel that communication through the media (advertising) is considered less effective because it is not direct. Especially when the cost of advertising has been calculated, advertisers tend not happy to see the cost that is often considered to be large and are often considered to be not directly proportional to sales.
Advertising is communication activities used in creating, developing, constantly alert, or remind the audience on a regular basis against an overall brand and its attributes.
In order to doubt the use of diminishing advertising, it is recommended the use of all procedures performed ad carefully. Set advertising objectives. Design of the creative with sniper, and to convey through effective media.
Another doubt is often experienced managers brand communication occurs when determining the size of advertisements in print media.
Then do the observations or limited research on the customer level, for example by distributing a questionnaire to measure the impact of advertising.
When determining whether the ad was prepared in the form of horizontal or vertical, doubts often arise. For this problem, the best advice is to prepare the ad in the form of which is considered a better vertical than horizontal. This means high ad and a little thinner is still better than short and wide. One reason, layout or content of the print media skinfold procedure generally vertical, and the reader is already familiar with this format.
Other doubts about the ad pages. Suggestions for this doubt is putting ads on the page right than the left even though you have to pay a special price. Newspapers are considered visible right page first, or the reader's eyes tend to target the right part first. Another suggestion, put ads on the page whose content corresponds to the character of the product or brand, for now, most major newspapers have adopted the pattern section or division of the news segments or pages based on content.
Next Doubts about ad position, whether at the top, bottom, or other parts. Do not ever hesitate to ask your ad placed at the top, although for that you must pay special because of the demand position.
Another part is also recommended is right above the midline, and the latter under the far right. If you want to give the impact of effective advertising, consider asking for these positions and do not hesitate to negotiate on price, because there is no absolute prices, that there is a price negotiation. Next Doubts about the size, whether a full one-page, half, or quarter page. Remember that ad size twice as large as the impact of advertising will not be a member of two times.
According the results of the study, recommended a half-page advertisement two times instead of one times the size of one page. Do not ever be persuaded to advertise a page easily, because the message at a smaller size would give a significant impact when installed with the frequency often. Wise is the key word.
Another doubt is quite important is to use the service ad agency or advertising agency. There are many advertisers do own all advertising jobs, ranging from preparing creative materials, looking for the media, until the order page.
This would not be effective, because the energy and time would be wasted on things that are actually used to be done skillfully, though it should give rewards profession. Do not ever hesitate to find and choose a trusted partner to manage all your advertising activity. And use your time for other strategic matters.
