There is no dominant media is currently 100% Competition among the media, both among the categories (against electronic print and online) as well as between channels in a single category (eg inter Newspapers in the print media category) continue to take place with higher intensity. Audience and advertising are two very closely contested objects. The effect has the potential to affect the existence of a channel, even the media category. In previous writings have been described, the persistence of a media determined not only technology, but also the quality of their interactions.
Interaction is still strong between the conventional media with the audience become one of the reasons for the persistence of the print media, even among the younger audience, the portion of the use of online media tends to swell.
Until now, the print media continue to survive and not simply displaced, despite new tech media more and more boisterous and enliven the competition.
Audiences are forced to be wise in choosing the media, because in principle, no one medium that is able to meet all the needs of the audience, both rationally and emotionally.Each medium has unique advantages and disadvantages. It is also likely that member an opportunity for the conventional media to continue to survive.
New balance Media Consumption
The pattern of media consumption in large cities, began to change when the online use office worker plagued the early 1990's, though the connection is still very limited.
Media consumption patterns began to change significantly after starting the network connection speed barriers overcome and millions of computers connect very fast globally. Thousands of online sites appear in a revolutionary and created a wave of online media audiences quickly.
This can be felt to this day never seemed to stop. The print media world were shocked by the rapid transition audiences, especially young age. Surfing in the virtual world becomes a term used for those who diligently for long use of online media.
Remarkably, the "anything" can be found through online media. The computer equipment can be netted to millions of computers around the world without knowing each other, and they can access any site that is open for access.
All information can be sought and found through the internet. This raises the euphoria online that did not end even though constantly updated. Creativity is the creator of the program and the site never stopped. The use of social media is connecting hundreds of millions of onliners become a trend.
In this situation, as though the print media as a reliable fighter facing a much more powerful opponent with no preparation, and entered the final round of matches without passing through an impressive beginning.
Pressure experienced by the print media is certainly high, and every effort will be made to maintain the reputation and position as leader of the media market. History proves, the print media never let myself bombarded with punches of new media barrage without a strong defensive effort and print media always come back to attack the market with new strategies.
Various surveys on the use of print media, both by readers and advertisers to show, the level of confidence in the print media is still high. Although the study showed a decrease compared to 5-10 years ago, the proposition is accepted as decreasing the number of readers of fairness, given the competition among the media became very tight.
Within the last five years, someone the audience could have reduced the print media outpouring of time reading, even stopped reading, and switch to online media. It is also reasonable, given the euphoria of online media usage is high.
However, it should be understood, changing patterns of media consumption is now a part of the process towards a new equilibrium, which need to be evidenced by continuing to avoid the wrong perception of the print media.
Print Media as Media Ads
On the other hand, during the past five years, advertising in the print media does not show a sharp decrease as the number of readers, but their numbers are much the largest, including the new print media.
This is thought to occur because the confidence of advertisers to the print media is still high. In accordance research NAA (Newspaper Association of America), trust is based on newspaper advertising on a variety of compelling reasons.
One example which encourages advertisers to continue the use of paper is the existence of studies that prove, the reader is to believe the ads that they see in the newspaper. This is slightly distinct with advertising as seen through the electronic media that is more acceptable as a comforting message and forward the imagination or dramatization.
Listeners also receive newspapers as a source of receiving newspapers as a source of information is very valid products, especially electronic items, cars, as well as the needs or household appliances. The result is believed to be a reference in looking for certain items that are advertised on the purchase page.
Each medium has unique advantages and disadvantages. It is also likely to provide opportunities for the conventional media to continue to survive.
In this case it appears that the media is not just physically created to disseminate news and information, but also accepted as a trusted media as a source of product information. The print media survive, at least in the history of the growth of new media.
