During this time, BlackBerry users should be satisfied with the appearance of a user interface that "is-it" course. However, sooner or later, Research In Motion (RIM) might be to revamp the BlackBerry user interface design.
RIM's first step is to buy The Astonishing Tribe (TAT), sebauh design company from Sweden. Acquisition of TAT was announced last December 2, 2010.
"TAT is known for its innovation in designing the user interface and has a long experience working on mobile technology and integrated," said David Yach, RIM's chief technology officer, in a company blog.
He said the TAT team will join the team of RIM in Canada to integrate the design into a design platform Playbook BlackBerry smartphone or tablet. During this time, the BlackBerry which originally was designed to present professional users with the losing style design in the consumer market than the iPhone.
TAT-made designs for this widely used in car entertainment system. Framework which was named the Cascade is also used 20 percent of smartphones sold during year 2010. TAT develop user interface designs for the Android platform. TAT also supply the design for Motorola, Sony Ericsson, and Samsung. Then, whether the acquisition will cut TAT contracts with these vendors?
"Of course we respect the agreement we have made and continue to serve customers and equipment and ensure that both the commitment to walk together," said Paul Blomdahl, co-founder of TAT, in addressing the steps to join the company full with RIM.
Before buying TAT, RIM has made several acquisitions in recent years, among others, QNX Software that produces the operating system for BlackBerry Playbook. So far, QNX is known as a provider of platforms for entertainment devices in luxury cars. RIM also bought Torch Mobile so that it can improve the ability of the latest browser so that parallel to its competitors. The name Torch even have the honor to name the first BlackBerry that uses Web-based browser-kit. by:kompas (REUTERS)
RIM's first step is to buy The Astonishing Tribe (TAT), sebauh design company from Sweden. Acquisition of TAT was announced last December 2, 2010.
"TAT is known for its innovation in designing the user interface and has a long experience working on mobile technology and integrated," said David Yach, RIM's chief technology officer, in a company blog.
He said the TAT team will join the team of RIM in Canada to integrate the design into a design platform Playbook BlackBerry smartphone or tablet. During this time, the BlackBerry which originally was designed to present professional users with the losing style design in the consumer market than the iPhone.
TAT-made designs for this widely used in car entertainment system. Framework which was named the Cascade is also used 20 percent of smartphones sold during year 2010. TAT develop user interface designs for the Android platform. TAT also supply the design for Motorola, Sony Ericsson, and Samsung. Then, whether the acquisition will cut TAT contracts with these vendors?
"Of course we respect the agreement we have made and continue to serve customers and equipment and ensure that both the commitment to walk together," said Paul Blomdahl, co-founder of TAT, in addressing the steps to join the company full with RIM.
Before buying TAT, RIM has made several acquisitions in recent years, among others, QNX Software that produces the operating system for BlackBerry Playbook. So far, QNX is known as a provider of platforms for entertainment devices in luxury cars. RIM also bought Torch Mobile so that it can improve the ability of the latest browser so that parallel to its competitors. The name Torch even have the honor to name the first BlackBerry that uses Web-based browser-kit. by:kompas (REUTERS)
